Venue: Various Glasgow City Centre Sites
Dates: 15 November 1996 to 24 December 1997
Produced by UZ from 1994-1997, this series of festive events was initiated to generate increased trade for city businesses while bringing Christmas cheer and excitement to weary shoppers. A programme of Community Parades, International Street Theatre, Fireworks and Music involving hundreds of performers attracted a collective audience of c.200,000 (1997 fig). An independent evaluation of the event indicated that it was responsible for bringing an extra £15 million into the city over a period of six weeks.
Glasgow City Council, Glasgow Development Agency, Glasgow City Centre Traders Association, Greater Glasgow and Clyde Valley Tourist Board, ABSA
MAIN SPONSORS Coca-Cola, The Evening Times, British Steel, Merchant City Parking, CableTel.